Tuesday, September 17, 2013

Let's Get Over The Fairness Fad, Already?

By Sunaina Patnaik at Tuesday, September 17, 2013

"Interesting that a country that gives so much sale to fairness creams is calling Americans racists."
-The Bad Doctor (On Twitter)

In a country where fair-skinned people are considered to be good-looking is a common dogma, it is indeed a commendable thing that Nina Davuluri (Though she was born and raised in the U.S.) won Miss Syracuse and then Miss America 2014 now. It gave me a colossal joy when my father barged into my room to give me in the news early in the morning. "Mana Vijayawada ammayi Miss America aindi." (A girl from Vijayawada is crowned to be Miss America.) Later, I heard many opinions, some very debatable ones. Truth be told, if Nina contested from our country, she would not have had this opportunity. Let's be very honest with ourselves. Our Indian sub-continent is majorly obsessed with the fair-skin. We are SO badly stuck in that frame of reference and sadly, we refuse to change. Well, who can help it?

How many of us remember the really condescending "Fair & Lovely" advertisements? For a moment, let us stop calling the West as the racists, and deal with our own flaws, shall we? Okay, so where were we? Oh yes, the very famous Fair & Lovely advertisements. Yes, the same advertisements where the dark women get rejected by the men and fail to attract partners, they use Fair & Lovely, and voila! They turn into marriage material. Super! And much to my chagrin, there were people and to be precise, parents who forced Fair & Lovely, Fairever and whatever on their daughters. And still are. I know, very strange!

It is quite surprising that even celebrities promote fairness creams. Shahrukh Khan's Fair & Handsome for instance? Very disappointing! This fad doesn't just end here. We segregate people based on communities, states, religions etc. Like you know, she belongs to that community, and people in that community are supposed to be bewitching. I mean, of course, they had the secret potion of Aphrodite. It is self-explanatory, nay?

There was a period in India when young women used bleach, random fairness creams promising exquisite fairness and glow, and going around beauty salons in order to turn fair. I mean, really? This is your skin colour and you cannot do anything to turn ten shades lighter, alright? Unless, you want to get it done like Michael Jackson then, you my friend, can be my guest. The fairness fetish has its own catastrophes too. In the long run, bleach and all those fairness promising creams damage your skin. We know this yet we want to be complacent with the present state of being fair. Stop being stupid. Yes, you!

Nandita Das, who supports "Dark Is Beautiful" campaign is a wonderful woman and I am not sure if I have ever come across anyone more beautiful than her. She is an inspiration. I'd like you all to watch this video where she talks about this:

Beauty is a myth. Everyone is beautiful. Your colour doesn't decide your beauty. Do not be a victim of this ridiculous delusion. On a serious note, let us stop being such blockheads. The people whom you don't consider charming are the ones who are recognized internationally and create a niche for themselves. It is high time we all change.

And oh, let's get over this fairness fad, shall we?


Aditya on 17 Sep 2013, 22:19:00 said...

Loved it! :D

Sunaina on 17 Sep 2013, 22:20:00 said...

Thanks! :D

RamaKrishna Joghadenu on 17 Sep 2013, 22:58:00 said...


Sunaina on 17 Sep 2013, 23:48:00 said...

I cannot understand which smileys those are. :P

suguna simhadri on 17 Sep 2013, 23:55:00 said...

well said.. :)

suguna simhadri on 17 Sep 2013, 23:57:00 said...

bhavundi.. :)

Sunaina on 18 Sep 2013, 00:03:00 said...

@Suguna: Thanks a lot! :D

Jemina on 21 Sep 2013, 17:12:00 said...

lvd it..:)
being fair alone doesn't qualify for being beautiful..:)


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